A multi-regional NFT series to raise funds for a sustainable future, accompanied by a 360 awareness campaign with OOH activations, social and paid advertising.
THE GREENEST PARTNERSHIP
The most eco-friendly blockchain (Algorand) joined forces with the most eco-friendly racing team (Envision Racing) to reduce the stigma around blockchain tech and its carbon footprint.
The most eco-friendly blockchain (Algorand) joined forces with the most eco-friendly racing team (Envision Racing) to reduce the stigma around blockchain tech and its carbon footprint.
To celebrate this collaboration, we developed a collection of exclusive digital collectibles. Fans had the chance to own one of nine limited-edition NFTs, each with a physical counterpart, showcasing the host cities from the 2022 ABB FIA Formula E season. We also built billboards that pulled carbon from the air, created physical versions of the NFTs, and dedicated all proceeds from the sales to offsetting global carbon emissions.
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Each helmet was carefully considered for its representation for each city.
Including the textures, foliage, monuments, sound, and atmosphere.
Including the textures, foliage, monuments, sound, and atmosphere.
We then partnered with helmet crafters Helmade to create physical iterations of the NFTs. Lucky fans were entered to win a physical version of their NFT.
The partnership removed over 130.33T of carbon and planted over 100,000 trees.
Credits
Client: Algorand Foundation & Envision Racing
Agency: FUNDAY
Agency: FUNDAY
NFT/ 3D Art: Adam Spizak
Creative Director: Matthew Schwartz
Art Director: Kyle Scott
Design: Kyle Scott & Jake Walton
Copywriting: Jomar Delos Santos
Sound Design: Cole Edwards
Reward Partners: Helmade, Infinite Objects
Art Director: Kyle Scott
Design: Kyle Scott & Jake Walton
Copywriting: Jomar Delos Santos
Sound Design: Cole Edwards
Reward Partners: Helmade, Infinite Objects
