As Duel Casino continued to expand their offerings they wanted to create a sub-brand where they could test and build new products for the gaming and casino market, this was the birth of Duel Labs.
Duel Labs launched their 1st product DuelPicks; which combined the luck associated with a lottery with the intensity of tracking a sports bet live in one product. This meant that real life sporting events will determine the outcome of your lottery ticket.
Duel Labs launched their 1st product DuelPicks; which combined the luck associated with a lottery with the intensity of tracking a sports bet live in one product. This meant that real life sporting events will determine the outcome of your lottery ticket.
To generate hype and funding to launch the DuelPicks product they launched their 1st reward-based NFT collection. I was part of the creative team that crafted the lore and visual design of the NFTs, characters, and campaign visuals. The NFT collection was a series of "gem modules". Each gem module had unique perks and rewards for the DuelPicks product along with a gem character called a Gembit with unique traits and capabilities.
We created 7 characters with unique lore (Gembits), 7 gems, and supporting campaign visuals.
We created 7 characters with unique lore (Gembits), 7 gems, and supporting campaign visuals.
Gembits Teasers:
Modules & Gembits:
Campaign visuals:
Creative Team
Art/Creative Direction: Kyle Scott & Vlad Artym
Design: Kyle Scott
Animation: Kyle Scott
3D Art & Animation: Vlad Artym
Character Design: Kyle Scott & Vlad Artym
Lore: Jomar Delos Santos
Art/Creative Direction: Kyle Scott & Vlad Artym
Design: Kyle Scott
Animation: Kyle Scott
3D Art & Animation: Vlad Artym
Character Design: Kyle Scott & Vlad Artym
Lore: Jomar Delos Santos
