Credits
Client // DirecTV Stream
Agency // Critical Mass
Role // Art Director
Awards // ADCC Gold – Interactive/Integrated Digital Campaign
Publications // Ad Week
DirecTV Stream re-introduced themselves in the market as a streaming service that provides both Live TV and On Demand offerings. Following the concept of these two worlds colliding, we teamed up with Serena Williams to star in a few mash-ups following the release of Wonder Woman and The Matrix 4.
Our team created a robust campaign with various touch points across media channels such as TV, paid social, AR games, and a Snapchat National Lens. We even collaborated with DC Comics and independent artists to release a 4-part origin story of how Serena finds herself in Wonder Woman’s world.
Agency // Critical Mass
Role // Art Director
Awards // ADCC Gold – Interactive/Integrated Digital Campaign
Publications // Ad Week
DirecTV Stream re-introduced themselves in the market as a streaming service that provides both Live TV and On Demand offerings. Following the concept of these two worlds colliding, we teamed up with Serena Williams to star in a few mash-ups following the release of Wonder Woman and The Matrix 4.
Our team created a robust campaign with various touch points across media channels such as TV, paid social, AR games, and a Snapchat National Lens. We even collaborated with DC Comics and independent artists to release a 4-part origin story of how Serena finds herself in Wonder Woman’s world.
Here's some BTS:
